Measuring the performance of your marketing activities is crucial when trying to gain a competitive edge. There are many ways to evaluate the effectiveness of a given campaign and quite often KPI’s like ad awareness and ad recall are used to indicate goodness. Marketing effectiveness takes the analysis one step further into real consumer behavior by measuring the return on the marketing investment. This is the first step towards true fact based marketing.
This type of analysis allows your business to answer questions like:
- What is your overall return on marketing investment?
- Are the money you are putting into direct marketing cost-effective?
- Is the new creative platform working?