Data driven and predictive customer relationship management
Dissatisfied customers would tell between 7-10 people while a satisfied customer would recommend a company to 3-4 of their friends. PIMS
Questions you should be asking yourself
A data driven approach to CRM requires you to formalize your challenges as questions. Once you know which questions that are relevant for your business you can start collecting, aggregating and consolidating the data necessary for the development of a predictive model capable of answering these questions in real time.
- How many emails can you send per week without increasing unsubscribers?
- How are your email campaigns affecting your social media performance?
- What content drives higher open rates?
- Which of your customers are thinking about leaving? How can you make them stay?